'Mintra Fresh' is a made-up breath mint company that is 100% organic and sustainable. They are designed for activist consumers who are willing to spend the extra money to protect the environment. Mintra Fresh was originally going to be a packaging redesign for TicTac to become more sustainable than their existing packaging, which contains thick plastic container, which is extremely wasteful. Tictac stated that they will not be redesigning their packaging to be sustainable because it ruins their brand, and the idea that their packaging creates an exciting sound element, caused by the tictacs shaking against the plastic. Due to this, Mintra was created to be not only a company which uses sustainable packaging, but also with the product containing natural ingredients.
The visual aspects of the brand were designed to be minimal to emphasise the more important things than a pretty container. I chose light, organic-looking greens for the colour palate.
